Drugstore Foundation of the Moment

Rimmel have been knocking it out of the park lately with an array of new releases that I just cannot get enough of. The front runner of these is the Wake Me Up Foundation.

I have mentioned before, my main skin concern is dull lacklustre appearance, so the "anti-fatigue effect and radiant glow"claim really grabbed my attention there in Priceline. I am normally quite the drugstore foundation skeptic, and in my previous experience, this hesitance is well warranted. I am pleased to announce that this foundation has proved my theory wrong, and has thus become a drugstore favourite, and dare I say it, potential Holy Grail contender.

The coverage is light to medium, but absolutely buildable. I find it easy to apply with both foundation buffing brush and fingers, and the more I rub in the formula, the more amazing it becomes. This foundation finishes very natural as a radiant healthy glow which is perfect for day to day wear. There are tiny particles of shimmer throughout the formula, but honestly when I buff this into my skin, the shimmer goes away. I promise, you will not look like a disco ball!

I find this foundation has a reasonable longevity. I have an oily nose (thanks Dad), so this is really where I notice the foundation wearing off during the course of the day. I will often apply my Smashbox Photoready Primer prior to the Wake Me Up, which really gives a flawless finish paired together. I will finish off my base with my Mac Mineralise Skin Finish Natural in Medium. This combination, really helps to extend the wear of this foundation and this is my go to base look for everyday at the moment.

The scent is a fresh citrusy fragrance, which I do not mind. I think Rimmel have added this as a part of the whole "wake me up" experience, given that citrus scents are energising. The packaging isn't too bacd. I like the glass bottle and the pump applicator, but the plastic lid doesn't blow me away. Alas, this is from the drugstore, I can't have everything for a $19.95 pricepoint!

The only downside to this product, which doesn't really affect me, is the colour range. While I do not expect a super vast spectrum of colours such that you would see of a high end brand, six colours is somewhat limiting for some. Luckily for me Shade 103 True Ivory is pretty much perfection.

Overall, I absolutely recommend this product. If I was given a blind test, I could easily have said this was a higher end product. It is THAT good. Aussie girls, keep an eye out for Chemist Warehouse and My Chemist, because I have caught this product on 50% sales at these stores a couple of times now, in which case I stock up!

Rimmel Wake Me Up Foundation offers 30ml of product and contains an SPF of 15.


Jen xox